Color ReproductionI’ve spoken with a handful of you recently (and many of you in the past) about the DTG process and how colors are reproduced in the printing process. While DTG should in theory allow you the widest possible range of colors, there are some quirks and limitations. Most noticeably this occurs with Red, Blue, Orange, and Purple. I’d like to show some examples of how Red can be reproduced in an unintended way and how you can steer clear of this issue.
Reds To Avoid RGB: 163 3 3 CMYK: 23 100 100 20
The Perfect Red RGB: 252 42 43 CMYK: 0 94 88 0
The take away for colors is the brighter the better. The colors will always come out a bit less bright than you intend them to. This is effectively the downside of taking a computer generated color and trying to translate it to fabric without the multiple passes of screen printing.
To compensate, I recommend making the color as bright as you’re willing to take it in your design. Achieving a blood red is possible, but as you can tell from the above images, a little bit of black can go a really long way. For bright colors remove as much black from the K value as possible and if you want a darker color, go light on the K value.